Share  Email

Posted on: 09-May-2009

Page Views: 1996

To view full screen click here!


If you are unable to view this PDF file, please clear the browser cache and reload your page,
if the problem persists try upgrading your PDF reader. To obtain the PDF reader, please click here


The old marcom way is the Press Release and thatís dying. The new way of PR is managing the flow of information between an organization and its publics. The role of PR is to influence our audiences. Journalists influenced our audience 20 years ago. Now they donít to a large extent. That changes how you have to communicate and write releases. Youíre still doing the same thing as a press release. Itís just that itís conversational. Plus, you need to add a cut down to a Twitter pitch.

« Proton-Beam Therapy ROI: Great idea, but can you ...


About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

Short URL:

Send to Colleague | Send to myContacts |  Save to myLibrary