Posted on: 27-Aug-2009
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It is a fundamental error to think of sales as purely tactical... If senior management fails to see the strategic side of sales, their sales people, at best, will devolve into the tactical mechanization of perfecting sales techniques... In the best organizations, sales are in strategic alignment with product marketing, which is behind it, and development, which is behind them...
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.