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Service 3.0 - the new era of the partnering model ... with Charlie Pappis, Applied Materials

 Charlie Pappis     Applied Materials Inc.
  9508      Feb 20, 2013
Summary: For semiconductor fabs, era of service being a response to a broken tool has long come to an end. Customers want and need closer service partnerships with their suppliers, because tools have become much more interactive with the results achieved on the wafer. Modern Fab Tools are smart, with embedded sensors and dynamic controls that make a smartphone look like a toy. So much more can be done to attain better results when suppliers and customers work together. This is not idle talk, as the revenue requirements of a modern fab mean that even small 1% differences can either add or take away millions in profits. That's changed the nature of service towards supporting advanced node transitions and improving yield in addition to the Service 2.0 model of increasing productivity and improving cost of ownership and the 1.0 model of tool repair.  Charlie Pappis is group vice president and general manager of Applied Global Services (AGS), Applied Materials' service business supporting customers in the semiconductor, display and solar industries.

About weVISION: weVISION is a series of video interviews of visionaries by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Environment, Electronics, healthcare and Business divisions.

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