Maxims of Tech: Rules of Engagement for a Fast Changing Environment
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Making the Impossible Possible. . . an interview with Brian Krzanich, CEO of Intel (video)

 Brian M. Krzanich     Intel Corporation
  17135      Feb 22, 2011
Summary: They've been predicting Moore's Law would come to an end since the late sixties. There’s always some theoretical science model that says Moore’s Wall is only a few years away. Yet every two years, for more than forty, semiconductor companies prove them wrong and Intel is invariably first in-line to prove them wrong. Doing so means systematically making the impossible possible and it’s not magic.

In this interview with Brian M. Krzanich, done when he was senior vice president and general manager of Manufacturing and Supply Chain for Intel Corporation, we discuss how and why they keep extending Moore’s Law out. We address questions like,
— Does process technology matter?
— How does Intel’s technology leadership result in competitive advantage?
—Complexity has increased at a dramatic rate below 50nm…
— How does that create an opportunity for IDMs?
— What are the supply chain challenges?
— What about 450mm
— How important is it and why?
— How do you plan for it and what are the manufacturing considerations?
— Will you be able to upgrade 300mm fabs?
— What’s that all about?

Brian M. Krzanich Biography
Brian M. Krzanich is CEO of Intel. When this video was taken, he was senior VP and GM of Manufacturing and Supply Chain for Intel Corporation. Previously, he was responsible for Assembly Test from 2003 – 2007. From 2001-2003, he was responsible for the implementation of the 0.13-micron logic process technology across Intel's global factory network. From 1997 to 2001, Krzanich served as the Fab 17 plant manager, where he oversaw integrating Digital Equipment Corporation's semiconductor manufacturing operations into Intel's manufacturing network. The assignment included building updated facilities as well as initiating and ramping 0.18-micron and 0.13-micron process technologies. From 1996 to 1997, Krzanich was the Fab 6 plant manager in Arizona. From 1994 to 1996, he was a manufacturing manager for Fab 12 in Arizona. He also served as a process engineer at various Intel locations. Krzanich joined Intel in 1982.

Krzanich was presented an Intel Achievement Award in 1999. He holds one patent for semiconductor processing. Krzanich received a bachelor's degree in Chemistry from San Jose State University in 1982.
About weVISION: weVISION is a series of video interviews of visionaries by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Environment, Electronics, healthcare and Business divisions.

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