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Auto-branding: beyond trans-portation…to trans-formation

 Yannis Kavounis
  4th-May-2008
Views: 2314
Domain: Energy
Category: Transportation
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Contents:
Aut o-branding: beyond trans-port a tion...t o
By Yannis Kavounis

trans-forma tion

Cars are so much more than just a means of transportation. In our society, they have been transformed into symbols �both realistic and aspirational- of specific lifestyles, socio-economic backgrounds and even specific human personalities. They play the role of a "societal code," which, when decoded, re ... See more

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