weSRCH App on Apple
Share  Email

Maxims applied: Toyota's brand fumble that cost it mindshare leadership.

Posted on: 04-Mar-2009

Page Views: 2144

To view full screen click here!



Loading....

If you are unable to view this PDF file, please clear the browser cache and reload your page,
if the problem persists try upgrading your PDF reader. To obtain the PDF reader, please click here

Summary

The fundamental principles broken are that you don’t deviate from your brand’s position or your core principles and that you keep your focus on customer value, not meeting arbitrary numbers. The result is that Toyota had its first loss in decades; will likely have its first layoffs since 1950; and it cost the company’s top management their jobs. Now this has been a great management team -- proving that you are only as good as your next act. So where did they go wrong?

«  Electronic Supply Chain Forecast: It's bad ...

Maxims on selling: You crack the customer with qu... »

About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

Short URL: https://www.wesrch.com/energy/weqTR1BY5Z

Send to Colleague | Send to myContacts |  Save to myLibrary

 
weSRCH App on Apple