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Maxims applied: Tesla's tactical error in suing Fisker

Posted on: 30-Apr-2008

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Summary

It’s a fundamental error to carry different positions in different image spaces, as it invariably backfires. Find out how it applies with Tesla who was a media darling before this. They won many awards for their innovative design, even though they could not get to deliverable product. After the suit against Henrik Fisker, the media turned on them. This maxim explains why . . .

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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