Solar PV: a commodity or not a commodity? Why there is significant differentiation emerging in this market.
Posted on: 17-Jun-2010
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In this issue, I look into the question of how best-in-class solar photovoltaic suppliers add value and differentiate their product to avoid being seen a commodity. While it is true that power is a commodity, there are companies with differentiation significant enough to charge Starbucks prices for their panels.
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.
Short URL: https://www.wesrch.com/energy/weqTR1PQDP