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Maxims applied: The Grid Parity Strategy: why it failed to work for solar PV

Posted on: 11-Jun-2010

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Some years ago it became fashionable to believe the solar photovoltaic market would take off, once the price per watt peak of solar hit grid parity. It’s time we called this belief into question… The most important de facto proof of grid parity’s irrelevance is that … Clearly other demand factors are at play here and they are much more powerful than the grid parity argument. So what’s wrong with the grid parity strategy? First off, grid parity is a B2B approach to strategy, not a B2C strategy…

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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