5 Reasons to Create a Website for Small Businesses

 Waqas Ahmad
  Jun 25, 2018

The advantages of having a professional website for your small business are endless. You will understand these amazing benefits only after you receive it.

Just like other small entrepreneurs do, you might think that small business profits are not affected by websites. Perhaps you think that if you do not use a computer or the Internet, your future customers do not use either. These are erroneous judgments that can prove fatal for your small business.

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1. Your small business will become more reliable

Currently, an increasing number of buyers use the Internet to search for items or services that they need. Your small independent enterprise will build trust by getting a professional website.

"94% of people with smartphones are looking for local information on their phones" - Google. If they can not find your site (which, in turn, must be mobile), they will find your competitors.

Without an attractive site, your potential customers will go to your competitors who have an online presence. In case you already have a website, but it does not have any effect - maybe it is made poorly and not attractive, so its professional update will provide your business with an expert image that can provide a much greater return. For businesses at home, this is especially important, because they do not have a store to advertise their products or services.

2. A website can help you save money

As an entrepreneur, you seem to think that you can not afford the cost of a good site. However, you can not imagine how important this is for your business. Despite the fact that the cost of web design varies, after its launch, you will not need significant investment to keep it attractive.

Websites are quickly becoming one of the cheapest ways to promote any business compared to other means of advertising. Properly constructed landing page, contextual and targeted advertising of this site will be able to increase sales more than 2 times. Today, creating a good site can be cheaper than a couple of years ago. Given the marketing benefits, this type of investment is worth its money, and it matters.

One advertisement (counting the placement period of 1 week) in a good place in a regional newspaper measuring 75x30 mm costs about $ 20. A year is about $ 1000.

Creating a simple site (up to 5 MB) costs $ 50-100. The annual payment for placement on the server costs $ 20-30. In a year it turns out 70-130 $.

Thus, the creation of the site in comparison with advertising in the newspaper pays off already in the second month. Or, in other words, the savings in the first year is about $ 900. In subsequent years, even more. Of course, the figures are pretty rough, but even 50% of the error in the calculations gives an annual savings of about $ 500 !!!

In fairness, it should be noted that the announcement in a popular advertising newspaper will be seen by tens of thousands of people. How many of the potential customers say hard. On the site, as a rule, only target visitors will get, the number of which can be easily learned from the statistics of the resource. Thus, you can more flexibly build the content of the resource. And finally, another important advantage - on the site you can place much more useful and interesting information than in a small ad.

What follows from all the above?

If you:

- you want to get tens (hundreds, thousands) of new customers;

- want your business to look solid;

- you want to expand your sphere of influence in new regions;

- want to look with confidence in tomorrow.

3. Available 24/7

The site is available to both your current and future customers throughout the year for every minute. It offers them a comfortable way to inspect your goods and services when your store or office is closed. Given the employment of people living today, this is an important way of selling.

4. This allows for a wider market

Regardless of whether you provide products or services, your site will offer an alternative area for their sale. As a business owner, the e-commerce website is an incredible place to sell your goods to a wider market, and you can even offer services internationally.

Do you think that you will not be able to sell your products or services on the Internet? Just look around, everything is sold online!

You can also focus on your local market. If your company is based in North Dorset, you can focus on selling your products and services in North Dorset through a website. Today, advertising networks of social and search engines help to very effectively set up your site's advertising on your local market.

5. A Convenient Environment to Demonstrate Your Product or Service

No matter what type of activity you have, the site is a great place to show your work. Including a portfolio or image gallery, as well as feedback on your work, you can demonstrate what makes your business interesting and unique.

So, what are you waiting for? Take a professional web design company today to create the perfect website for your small business.

5 Reasons to Create a Website for Small Businesses

Waqas Ahmad

Waqas Ahmad has been actively involved in SEO and Internet Marketing since 2013. Waqas knowledge and experience have made him one of the most respected and referenced SEO in the industry. Waqas is also SEO manager at Bulksitechecker.com

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