5 Smart Ways To Rock Your Business Using Facebook Live

 Janet Anthony
  Dec 20, 2016

Facebook Live is all the rage right now. For that reason, I can understand that you want to use it. Of course, just wanting to use it is not enough. You need to know how to use it as well. That’s what we’re going to explore today.

There are plenty of ways to use Facebook Live in innovative ways. The best part? You don’t even have to a video guru to use them effectively and in ways that your audience will dig and appreciate.

So what am I talking about, exactly? Read on, and I’ll let you know.

Respond to comments

Sure, you can get back to a comment with a comment. But that’s kind of lame, isn’t it? How about scheduling a Facebook Live session instead? Then people can ask you the questions that they want to and you can get right back to them.

This has several advantages.

  1. It’s much faster than if you respond to each comment individually. One person can ask a question and you can answer it for everybody.
  2. It makes people tune in at the same time, thereby creating a feeling of community.
  3. The quick ask and response nature of you getting back to your audience is far more likely to engage them than the far slower comment and respond that they’re used to. And that’s a vital first step to creating a sense of community.

For that reason, set aside a clearly labeled time to respond to what your visitors and fans want to ask you.

Meet the staff

Have you got a couple of people inside your company who you want to put in the limelight? Then give them a chance to meet your fans with a quick Live session. In this way your audience can get to know who else is working in your company (particularly those people who aren’t that good at writing or aren’t that intimately involved with it) and it also gives your staff the feeling that they matter and are respected by giving them the chance to interact with your fans and followers.

Especially that last point is more important than you may think. Often it is hard for people working for your company – particularly if they’re doing highly specialized jobs – to feel like they’re actually contributing something and feeling like they’re a part of something bigger. That can change if you give them the chance to interact directly with your audience.

So take those people who you feel can give your brand a human face and who can benefit from being put in the limelight and put them on Facebook Live.

Show off the company

Sometimes it’s hard to break down the wall that exists between your brand and your audience. In that case, break down the barrier by giving your audience a behind-the-scenes look at what’s going on.

Of course, it doesn’t have to show anything that you don’t want to. It can be partially scripted. For, as long as it is at least partially spontaneous your audience will eat it up, get to know what is going on inside your company and feel that your company has a personal feeling that they otherwise might not have had.

Tease new products

Got something new that you’re soon going to offer for sale but isn’t quite there yet? Then throw it on Facebook Live and give those people willing to tune in a taste of it. This will allow you to showcase what you’re doing and immediately get some feedback on what your audience thinks about it.

In this way, the session can both serve as an introduction and the last hurdle for your product to cross, by getting direct feedback from the people out there. Then, based on the reaction, you can make any last-minute adjustments that might be necessary to make the new product an unmitigated success.

Breaking news

Have you got some great news to share? Then, instead of throwing it up on your wall as a piece of text, put it on Facebook Live instead. Why? Because when your fans see your actual enthusiasm and hear how happy you are about what is going on, that’s going to give a far better impression than any number of exclamation marks will.

The best way to make it seem at least slightly natural is to create a kind of news show. Take somebody who has a decent amount of charisma and put them on the screen with whoever is sharing the breaking news. In that way, you can make sure the right questions get asked without making it seem too forced.

Last words

So there you go, five easy and effective ways to use Facebook Live that will allow your audience to connect and engage. All you’ve got to do is try them out and you’ll see how effective they are. What’s more, by and large, they’re not at all hard to execute.

Though they do require a bit of preparation, they don’t need to look completely professional. In fact, quite often if they aren’t perfect, they’ll be all the more interesting for your audience. Why? Because they’ll seem more authentic. We’ve all seen more than enough Hollywood. What we’re often missing is a piece of humanity.

5 Smart Ways To Rock Your Business Using Facebook Live

Janet Anthony

Janet Anthony is a blogger from Kansas City who has been writing professionally for five years now. She mostly writes about blogging, internet marketing, and entrepreneurship. Her motto is “What you do today can improve all your tomorrows”.

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  • Add Comment
    • Bridget W.Z.: Jul 12 2017 05:20 AM
    • Thank you! Great idea! I wanna try! Cause my Facebook doesn't grow as I want. And I tried different methods.
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