5 Tips to Create & Run a Successful Online Store

 Chad Rubin
  Jul 30, 2018

We are happily living in a digital world today. The internet has made it easy for us to connect with each other, and do business across borders without stress.

With our smart phones and/ or laptops, we can transact business online. Here are top 5 tips to create and run a successful online store:

Protect your brand’s online reputation

Running a successful online business requires building and sustaining your reputation. A very small mistake in your online reputation is capable of having a negative effect on your brand.

If you have an online store, then set up a Google Alerts notification for the brand, so that you will be able to be informed when someone mentions your brand.

Get the right people to be writing quality contents and posting same on your social media pages. Inspire people with your posts, and let whatever you post be something the consumer will benefit from.

Learn about how to manage customers, how to deal with their issues, and adopt a solution-centric mindset. Nothing inspires a customer more than whenever they experience any issues in your online store, either you or your team will respond to it quickly. Customers want to be satisfied by 100% at all times.

Stay on top of the latest trends

The world is in a state of constant change- it keeps on evolving from one stage to another. The beauty of it is that it evolves faster than you can ever imagine. To be on the safer side, you really need to be on top of the latest trends; your site needs to be a happening story.

Always inform your customers what is happening in your world- people wants to know what is new at all times. Also, your team should be people who understands cutting edge of online branding, marketing and efficient customer service.

Work with the right people, and you will be excited to see how your business will grow to greater heights within the shortest possible time.

Offer excellent online support

Your customers want to know that you are on ground to offer them quality support after their purchase, if they need further assistance. Guaranteeing troubleshooting after they have bought the item is capable of converting your buyers into returning, loyal customers.

24/7 live support is something you can use to drive this transformative change; this tool will surely increase your visibility and conversion by 25% or more. If you lack the human resources to offer this support for 24 hours, you should at least offer services that will be able to help people during working hours every day.

Additionally, checkout the stores that provides quality online support to their customers, see what they do, and then try your best to improve on what they do.

Advertise on social media

Advertising remains one of the powerful ways you can reach out to your loyal customers. Social media is one of the creative channels you can drive this. Build loyal followers on social media, and promote your products to them.

Google analytics will help you to know the channels your customers are using most, and then concentrate all your marketing efforts to these platforms. If you advertise your products or services on social media, it will increase its visibility.

Ensure your store is mobile-responsive

The number of people buying products and services online keeps on increasing daily. Thus, make sure your site design is highly mobile-responsive, so that your customers can make their purchases without any challenge.

Here are few tips you may benefit from. Go for vertical designs over horizontal designs- this will make your site to be easily viewed and scrolled with your smart phones.

Test to see the performance of your store’s mobile responsiveness with a smart phone. Test it as often as you can to check for errors. It is not easy to run a successful online store; it requires time, energy and resources.

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5 Tips to Create & Run a Successful Online Store

Chad Rubin

Chad Rubin (Ecommerce Renegade) builds e-commerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years. He happens to be a top 250 Amazon seller. He co-founded Skubana with DJ Kunovac and built one of e-commerce’s hottest operational softwares.

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