7 Benefits of having a fashion blog

 Ashley Rosa
  Feb 17, 2019

In 2018, content continues to reign as the king. Statista estimates that the people who blog are anticipated to strike the 31.7 million markers by 2020. The blogosphere has grown by leaps and bounds. Long ago, the fashion realm was sealed, and its access was limited to elite fashion mavens only. Glossy fashion magazines were the only window to what was happening on the ramps. However, the tables have now turned in favor of the masses as more and more blogs come into the picture.

Most people who are at the helm fashion blogs aren’t really fashionistas or designers. Instead, they are people with a good style sense.

On top of this, influencer marketing is heading for the zenith, specifically, in the fashion and beauty niche. A report confirms that about 60% of the fashion brands have an influencer marketing plan in place. It also tells that 59% of the respondents indicated that the budget dedicated to this sector will increase.

All these factors support the growth of fashion blogs. Moreover, fashion blogging yields numerous benefits. Here is a look at seven merits of having a fashion blog:

1. Creates an online portfolio for you

A blog provides a direct look at your work. It helps people get an idea of your style statement, and the projects you are working on. Visual aids added to the blog attract people, and just a glimpse helps them understand your approach. So if you plan to pick a career in fashion or run a business like leatherskinshop, a fashion blog will help you attract potential clients.

2. Crafts an image for you

Blogging sets you as an authority in the niche that you select. A fashion blog works in the same way. By and by, as viewers get a scoop of your style, they take you as an authority in the field. This assists you in creating an impression for yourself. You can also self-promote yourself via a blog just as stylists do.

For instance, Zoella Zeebo started off as a fashion blogger in 2009 and ended up as brand ambassador in 2013 for a youth service named National Citizen Service. She also came to be ranked among the most influential Tweeters in Britain. In 2014, Zeebo published her first novel titled Girl Online. It sold more copies in the first release week than any other novel by a fresh author since 1998.

3. Gets you potential offers

A fashion blog aids in building online influence. This is a significant point when it comes to hiring. Mark Schaefer, Executive Director of Schaefer Marketing Solutions, highlighted this factor in an interview with Inc.com. He said, “Determining influence is so critical to brands because this is what drives word of mouth validation – typically the most powerful and cost-effective marketing method available.”

Also, MediaBistro reveals that nine in ten organizations survey online profiles before hiring a new employee. Such a leaf can also be taken from the fashion brand, Burberry’s page. The brand chose Brooklyn Beckham, David Beckham’s teenage son as their photographer for their fragrance campaign entitled, “This Is Brit." The reason behind this was pretty simple, the teen had a follower mark of 6 million on Instagram. This confirms that online presence via social channels and blogging boosts your chances of getting a good job.

4. Establishes trust

In-depth fashion blog posts that provide answers to your clients’ problems help you develop as an authority. Over and above that, your readers end up trusting you and respecting you as a pro in your field. This is great for establishing you as a professional. If you intend to grow a company, such an audience is helpful for flourishing it. And, if you already have a business, then such a valued relationship brings in more client.

5. Gets more clients for your business

If you already own an up and running business, then a blog can lure potential clients for you. A fashion blog is a reflection of your business, which helps arrest clients’ attention. A static website fails to tempt new clients by giving an impression of a poor or stagnant business.

However, an active blog helps convert leads into clients by showcasing your latest work. A regularly updated blog is also great for your website’s SEO, which makes your business more visible. Statistics support this point. Here is a quick look at how blogging helps businesses grow:

6. Increases feedback and interaction

Blogs also encourage interaction with your readers and help get direct feedback. Engaging blog posts garner more comments. By replying to these, you can build a strong relationship with your clients. If you own a business, then such a multiplied engagement retains your customers and also enables you to get their feedback. Both of these factors are critical, as they allow you to improve your company’s customer services. In fact, 92% of retention among companies is credited to good customer services.

7. Establishes you as an influencer

A fashion blog helps you become an influencer as your engagement swells and your readers put more trust in you. This is crucial for being addressed by brands who are increasingly giving priority to influencer marketing. Here is a look at the vast scope of influencer marketing:

An active blog also provides you access to the fashion industry events. Of course, making a fashion blog is just the tip of the iceberg, and it doesn’t get you anywhere. The key is hard work that yields an excellent follower count, increased reach, and enhanced engagement.

Needless to say, a fashion blog also helps make money. You can monetize it via collaborations or affiliate programs. You can get the bucks and freebies coming in by influencer marketing as well.

Key takeaway

A fashion blog reaps numerous benefits. It allows you to make an online portfolio for yourself that will enable you to form a professional network. Blogging is an excellent means of earning money. It also establishes you an authority in the fashion field, which amps up interaction with your readers, and also boosts your online influence. These factors are a ticket to good jobs and influencer marketing. Lastly, if you already have a business, then blogging helps expand your customer circle in multiple ways.

7 Benefits of having a fashion blog

Ashley Rosa

About Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates. You can find her at twitter: @ashrosa2.

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