7 Tips For An Effective Product Design Process

 Himanshu Agarwal
  Jul 10, 2019

Every designer knows there’s more to the process than merely creating an object. There is a tremendous amount of creativity and problem-solving at hand. However, the process can become frustrating when you don’t know what you’re doing. Here are several ways to make the product design process easier for everyone involved.

Ways to Make the Product Design Process Easier

1. Definition

You must have a concrete idea of what the product is, how it will be used, and who will benefit from it. There can be no “we’ll figure it out later” here – determine now what the design will be, what the product is, as well as what features are and are not necessary.

2. Determine Milestones

Next up in the “planning” stage: milestones. Who in the organisation determines/manages the milestones? Without a set team or individual to review milestones, there is no way of knowing when the company meets them or fails them. Progress, plans and daily tasks will become a hurricane of confusion if not properly organised.

3. Collaboration

Collaboration and teamwork is paramount in any product design and creation. Thus, streamlining design concepts amongst the team is critically important. There’s no room for miscommunication. It is crucial to make sure there is minimum “handoff wait” times between departments.

4. Design Sprint

There is no reason whatsoever for a product to take months to create. A significant reason that some do is due to designers “waiting for inspiration” after chasing an idea. Design sprints kick designers into gear. The premise is simple:

  • Choose a timeframe (3-5 days or so)
  • During that time, ideas are validated and problems are solved
  • Prototype creation begins

The idea is to get the product developed “out in the open” as quickly as possible – hence the name “design sprint.” Whether you’re designing a website, app or physical product, this will help stakeholders, users and other developers be able to validate whether or not it provides maximum value for people.

5. Prototype Creation

Once you know what the company is creating, who it will benefit, it’s time to create the prototype. This is all still a part of the product design process: feel free to make and fix mistakes as they pop up. This is the ideal part of the process to find every ugly flaw with the product; better now, behind closed walls, than in the hands of the unforgiving public.

6. Feedback

Gathering up users for feedback, during the early stages, is one of the best things you can do for the success of your product. Thus, creating a “feedback loop” is a necessity – which refers to gathering price quotes, reviewing trends, fixing the most embarrassing user pain points, and listening to what the people are saying. It is not enough to merely interact with real-time users (or stakeholders). Production design, it’s well known, is a growing process that never ends. You can do so by inviting people to fill out surveys.

7. Market Research

As much as we’d hope, our products are not the only product on the market. Every single company has a handful of rivals who are trying to win over customers. A popular method for content creators/producers is to browse the “Top 100” categories on Amazon. They then look for negative feedback from people who had problems with that product. The content creator then uses this feedback to create a product solving those problems. Following this strategy will give you a competitive advantage. You can use Google Spreadsheets to keep real-time updates about competitors, which makes it easier to monitor their movements and adjust your plan accordingly.

Conclusion

Product design does not have to be complicated. As we’ve just seen, it can be as simple as following a strategy and sticking to it. In the end, the focus should be on how many people will benefit from the product’s use.

7 Tips For An Effective Product Design Process

Himanshu Agarwal

Himanshu Agarwal is a Marketing Expert.

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