A Go-To Guide to Optimize Your Facebook Page for Local SEO

 Sameer Panjwani
  Aug 21, 2018

It is no secret that in this technologically driven world, there are over 70% of consumers in the United States that have a smartphone. Instead of looking for products and services in newspaper advertisements, flyers, brochures, and phonebooks, people are finding what they need through searches done on the internet. Even more than just being online, there are almost 165 million people on Facebook. With all the other social media platforms being introduced, it remains at the top regarding popularity.

That’s why it is essential to building your local SEO on your Facebook page. You want to get your name and image in front of the people that are looking for you when they are interested in what you have to offer. It dramatically increases the chances of them choosing your business for their needs and wants. The best part is, you don’t have to spend a fortune to produce a campaign that delivers. The only necessity is that your published social media account is set up correctly to be effective. Find out how to do that in this go-to-guide for the optimization of your own Facebook page.

Your Step-By-Step Guide For Local SEO Optimization Done Simply

Although Google is still the top search engine used when potential customers are looking for a product or service, Facebook is continuing to increase in the ranks. Users will input the company type they are looking for and do their research right from their social media accounts. That is why it is essential to have your profile set up in a way that is going to grab their interest and turn that traffic into customers and increased revenue for your business.

If you have an existing account on Facebook, now is the time to take a look at it. Is everything still relevant? Is it working the way you want it to? After setting it up, you probably haven’t paid much attention to updating it. Now is the time to give it a refresher. When you are building from the bottom up, this guide can ensure that your work pays off.

  1. Check and fill out your name, address, and phone number located on the page description. When people are searching for you, they need to be able to know where you’re at.
  2. Sell your brand to people that are looking by fully filling out your ‘About’ page. This is where you have most likely linked to your original website, but there is so much more information that can be included in there. Add your mission statement and an overview of who you are along with what your company offers. Provide a comprehensive list of products and services that are easily scan-able. Include your email for an easy contact method and include any other social media handle links that you have including Twitter, LinkedIn, and Instagram so interested consumers can do further research if they desire.
  3. Whatever common questions you get about your business, list them and the answers so that your audience can have the information right in front of them. If you can’t think of anything to add, at least list your hours of operation.
  4. Change your existing URL from that jumbled mess of numbers that Facebook initially assigned to you. It can be confusing for customers. They want something that is easy to read and easy to remember. When you get 25 or more likes on your page, the social media platform allows you to customize your URL.
  5. Find the ‘Edit Page’ menu and then go through the ‘Update Info’ link. Here is where you put in keywords that are relevant to what you are offering. Put them under ‘Basic Information.’ Be sure to include keywords that are going to be effective in coming up in Facebook’s search results. You may have to do some research to discover what other competitive companies in your brand are using that work.

Start Interacting With Your Attracted Audience

Now that you have the technicalities out of the way, it’s time to get social. That’s what social media is after all. You want to interact with your followers to keep them involved. You can put up photos, videos, coupons, special offers, and quality content that your audience is interested in. One way to keep people intrigued is by offering interactive contests. Encourage people to like, share, and comment on what you have posted to win a prize. It keeps them engaged, and it also gets you in front of the eyes of their friends and family. It’s the perfect way to get advertising without having to put in a whole lot of effort.

To improve your Local SEO, when you are publishing your posts, be sure to include your address so that when people do the searches that include “near me,” your business will pop up in front of them on their phones and personal computers.

A Go-To Guide to Optimize Your Facebook Page for Local SEO

Sameer Panjwani

Sameer Panjwani is the Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.

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