Design trade show displays at which people will gaze

 Dan Radak
  Jan 05, 2019

Visual identity of a company is one of the most important features of every business. However, it is not here to do the selling part on behalf of your business. The role that visual identity should have is getting people to know about your product so that your sales department would step onto the stage and do the selling part.

Many business owners make a mistake when they do not clearly separate the visual design section and the sales department of their business. In such companies employees often do not know what the aim of their work is. When an owner or a CEO of a business decides to suggest the board of directors or its employees (in case of small businesses) that the company should take part in a trade show, everybody has to know what whose task is. Here we are going to give you some ideas for creating an outstanding visual identity of your business for this purpose.



Dynamic but direct booth

The whole booth is a part of a visual identity that represents one business at a trade show. In order to make your booth more visually enticing for trade-visiting passers-by, you have to set a clear goal what you want to achieve with your visual story. Piling up random pictures of your employees and CEOs will take you nowhere.

In order to show people what you offer and how they can benefit from your booth (and business, consequently), you have to send them a clear message; a short safety slogans and an impressive photo are enough. Do not fall for too much information about the history of your business. Tradition deserves to be respected but business is done in presence. If you have won any awards recently or have had a successful product, that should be placed onto your trade show display. Nobody cares about directors or pretty employees in these displays.

Visitors who stop by to see what you are offering will be attracted by a new prize-winning model of your mobile, for instance, or a chic item of clothes and not the bald head of your boss or long legs of your colleague(s). The people standing at the booth will sell the products and the photos should attract the visitors.



Get finest displays

In creating a visual identity of your business for a trade show, you have to be very careful when it comes to choosing the right display provider. Numerous companies deal with this graphics part, but only some of them are called every time by their old and new customers.

To ensure that your booth will be visually attractive, you should always ask your colleagues to choose the most reliable exhibition displays provider, which will make your exhibition presence memorable and profitable. If your colleagues cannot recommend anyone who has fine references, you should visit a couple of trade show by yourself before you set off to designing your own trade show booth and belonging displays.

Depending on your budget, you can rent a display or a couple of them or buy them if you know that you will be needing them for several trade shows.

When you have made your booth a striking and alluring place and you see that trade show visitors are coming to you more than to booths of your rivals, you can open a bottle of champagne and start making plans for future business partnerships.

Design trade show displays at which people will gaze

Dan Radak

Author’s bio: Dan Radak is a web hosting security specialist. Currently employed as a consultant in couple of e-commerce companies, also he cooperates with Brand Developers Australia. In his free time he likes fishing and home brewing. You can reach him on Twitter.

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