How Market Research & Analysis Will Affect Ecommerce in 2018?

 Lovely Sharma
  Aug 25, 2018

Market analysis was not as simple as it is today. If you rewind a few decades, you’ll see the difference. The length and breadth of any market used to be a measurable area. But now, it’s immeasurable. The entire globe can be your marketplace today. The perfect blend of technology and digitization has refined it.

How can we skip mouthing off the phenomenal contribution of the big data! It keeps the business insight and a new learning in its bed! The data researchers and analysts exploit it intensively. Thereby, the game-changing innovations roll out of it. The expanding landscape of online shops its biggest example. A market research confirms likelihood for the online shopping of 70% of Americans (on Inc 42).

The global marketplace is evolving ever and ever. And, its evolution would reflect in all these market research and analysis trends in 2018:

  1. Customer Analysis:

The success of online marketing practices, like paid and unpaid online campaigns, depends on the driven value. The data- scientists dig out customer engagement and interactions. They follow every metric and parameters to draw the line of conclusion on the basis of the data processing.

They thoroughly look into the customers’ insight. But it can’t be possible unless they drill the data of their online clicks, search, live campaigns, chat or email communication, website visits and decision to purchase. The artificial intelligence in association with the machine learning has removed the possibility of chewing bullets. Moreover, modern organisations are looking at these technologies with the hopeful eyes. They are laying foundations of the future sales strategy.

  1. Secure Online Payment:

Do you think that pushing people for online payment was a smooth sailing?

Initially, the online community was reluctant to share their bank details. The security issue was always in a mainstream. But gradually, the turnaround time came. The security features, like access through OTP and password, seeded that faith. And now, this faith is developed firmly.

In 2018, its root will be firmer than ever. The proficiency with fraud analysis has made it possible. Its evolution centralizes all online transactions at one platform. Thereby, scanning and monitoring the fraudsters is no big deal now.

Cash transactions used to appreciate the malicious practice of money laundering. But the online payment gateways have chopped off that conduit. Now, the merchandizers can derive better understanding through the retail and distributors online trading habits. On that basis, the ecommerce industry can have a year of boom via exhaustive up selling and cross-selling.

  1. Enhancing Mobile Ecommerce:

Alone, India exploits massive internet data. The count of the data users is likely to swell up to 500 million by June 2018. Statista projected internet penetration via mobile phone will scroll up to 462.62 million till 2021 worldwide.

The feasibility and convenience come in one place when it comes to the internet penetration through mobile. Therefore, the ecommerce industry would hook to offering the best user experience via mobile native or hybrid apps. Most prominently, it would refine the responsiveness of the e-Storefront.

Thereby, it would strike two birds in one stroke. The customer experience would lay the concrete base for the predictive analysis. And, the machine learning would wrap the complex task of deriving future sales strategies in a wink. If any black hat online marketing would try to make marketing malicious, the Google penalty would cripple the evil doers.

  1. Artificial Intelligence:

Artificial intelligence belongs to the potential of machines that make decisions. This intelligence is a must for the smooth sailing of the future trade. However, the perpetual and relentless efforts are putting in place to enable machines to grow more sensible than the human race.

The mind-blowing feature of this technology is that it won’t require typically puzzled programming language to address the audience requirements. Google’s Home and Amazon’s Echo are taking the industry by storm. With the help of a predetermined set of rules and convincing illustrations, the artificial intelligence will master the art of learning human intentions.

If you look at the Google Maps, you will find an enormous assistance in searching a destination. The logistic industry in association with the eCommerce organizations would come in the win-win situation. The tracking of the customers’ delivery location seems just a click away. And the delivery man is now able to employ Google voice and duo to shorten the delivery time.

How Market Research & Analysis Will Affect Ecommerce in 2018?

Lovely Sharma

Lovely Sharma has flair in writing the business subject matters. He sees the on-going business activities in the global corporate sector with the lens of critical eyes. What he fills in the write-ups has the freshness, reality and validity.

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