Link Building: Best Practices for Increased Brand Awareness

 Katheryn Griffiths
  Jul 30, 2019

Link building has become an important Search Engine Optimization (SEO) practice in 2019. In this process, links are created on high-authority sites to drive organic referral traffic back to your website. An effective link generation strategy increases the visibility and search engine rankings of your brand in an easy and cost-effective way.

Here, we are about to discuss the important components of a successful link building strategy. These elements are necessary to increase your organic rankings and get more traffic to your page.

What Goes into a Good Link Building Strategy?

Successful link building has much more to it than what meets the eye. For instance, link building service by OutreachMonks would introduce you to the nuances of choosing the right high-authority links and placing them in the right place to increase your SERP rankings. It is also essential to figure out the type and format of the most contextual links, target URLs, anchor texts, SEO keywords to be applied to your guest posts, and so forth.

Moreover, there are other variations to be considered while building links for your website. These include diversification of keywords, anchor text, and the target page-to which the traffic is to be referred. An important subject in terms of this diversification is to maintain the relevance of anchors and keywords, to your target page.

Best Practices of Link Building:

In order to leverage the many benefits of ethical link building, it is necessary to understand the best practices that guide the process. As per Outreach Monks, a link building outreach company, the best part about link creation campaigns is that you can get backlinks to your business through a variety of content - such as infographics, articles, blog posts, press releases, video, and images – pick the most suitable ones for your business.

1. Create Relevant and Impressive Content

Curation and publishing of stellar content can make your search engine rankings soar in no time. According to guest bloggers and digital marketers, you have to focus on the value that your content provides to users. Try to create engaging and valuable content to earn the most coveted spots on high-authority websites and blogging platforms. Put in quotes, statistics, factual information, opinions of industry leaders, and trustworthy data to making your content more shareable.

As simple as it may seem, the task would require rigorous workout on the contextual part just to maintain the relevancy of the content and the link.

2. Concentrate on the relevance of Your Links

Search engines give a lot of credence to relevance. Your link building exercises should target the most relevant websites in the industry. Since Google rolled out EAT and YMYL updates, it has been paying a lot of heeds to check the expertise, authority, and trustworthiness of the content.

Publish guest posts on the sites and blogging channels in your niche to attract more subscribers and target audience; this will fetch your site more link juice and increase your search engine rankings.

For example, if your website is about traveling, pick out blogs and websites with good authority score and also try to maintain a mix of different authorities. Brew a piece of content that includes your anchor directing to another article on your page, say- “plan your vacation”. This would allow maintaining relevance along with fetching an adequate amount of quality to your links.

3. Quality not Quantity

Aim for high-quality links that are likely to add more value to your digital marketing efforts. The aim is not just to build links but to build quality links. These links act as discreet votes to support your website’s authority and trustworthiness. While prospecting, you need to make sure that the website you choose to get the link from is not a link farm or PBN. Getting links from such websites may get you quick results, but the results would not last long.

You need to look for links from websites that are trusted by the readers. Although such links may be far spaced and few in number but will fetch you better returns than placing hundreds of links on scrupulous or spammy sites. Digital marketers also recommend the diversification of client portfolio to mix different kinds of backlinks and build new relationships.

Hire Blogger Outreach and Link Building Service:

While, you can very well try to practice these optimization tasks on your own, but the returns may not be as effective as they would be in case a professional service provider handles these tasks for you. For this reason, look out for blogger outreach and link building service provider that can get you the best results.

Having an expert eye for recognition of just the right link prospect takes a lot of time and practice. Therefore, having someone to help you out would be a great idea.

Link Building: Best Practices for Increased Brand Awareness

Katheryn Griffiths

Katheryn Griffiths is a content strategist and an expert consultant working with OutreachMonks.She has expertise in different industries and has significantly contributed some engaging content in Business marketing.

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