The secret to Content Marketing in WordPress

 Lisa McNair
  Jul 15, 2018

The continuous rise of content marketing has made more and more business and took it up to build brand awareness to attract more customers. This form of marketing is excellent because it's readily accessible to organizations of all sizes, not just those with unlimited budgets.

According to Demand Metric, it costs 62 percent less and generates three times more leads than traditional methods.

Most successful marketers, business owners, and bloggers use WordPress as their content marketing tool. Statistics show that WordPress is the world's most popular content management system (CMS), powering approximately 75 million websites. The popular platform has a host of plugins to help users with their content marketing efforts.

So how do you develop a winning WordPress content marketing strategy? Follow the step-by-step guide below:

1. Plan Your Strategy

Content marketing in WordPress can be a tedious process for you so hiring a Wordpress developer is advised. Because this process involves more than just creating content and releasing it to the public. For a business professional to be successful at it, he or she will need to come up with a detailed strategy. Devising this strategy will involve taking the time to document steps that are required to be taken, such as the type of content to create and the perfect days to release blog posts.

Fortunately, the following WordPress plugins make planning a whole lot easier:

  • Editorial Calendar: This free plugin lets users schedule their content weeks or months in advance to facilitate smooth implementation of their strategy. Besides getting an overview of their scheduled posts, users can drag, drop, and even edit posts.

  • Edit Flow: This free editorial calendar is a handy tool for managing all editorial related management tasks. It allows users to define custom post statuses like "Ready to Publish" and "Needs Edit." Additionally, users can post private comments, organize other users by function or department, and create a content budget.

  • Coschedule: This feature-rich editorial calendar allows scheduling of social media sharing, promotion planning, workflow management, and communication with other team members. It integrates with the WordPress dashboard and can connect to Google Docs and Evernote.

2. Create Valuable Content

Posting anything that strikes your fancy or just because you had a few minutes to spare won't make your marketing strategy successful. The content should convey a message that fulfills the needs of target audiences.

For content to appeal to readers, it should have these three elements:

  1. Usefulness: The content should give readers useful information that they can easily take and apply.

  2. One subject: A single piece of content that covers multiple subjects can easily lose readers.

  3. Engaging: The content should be something that readers enjoy. For example, blog posts can be more appealing if they have short paragraphs and several relevant images.

Here are some tools that can make content more engaging:

  • Buzzfeed Quizzes: Buzzfeed members can embed quizzes with GIFs and images to their WordPress posts. Posting these quizzes on social media can also significantly increase website traffic.

  • CM Curated List Manager: It lets users build curated lists of information and links, which are great for knowledge sharing and content marketing. With features such as category organization, tooltip descriptions, and checkboxes, this plugin makes it easier to come up with engaging content.

3. Build and Grow an Email List

Email marketing presents businesses with a huge opportunity to be constantly connected to consumers. According to Hubspot, the businesses that nurture leads through this strategy generate 50 percent more sales-ready leads. What's more, they do that at a lower cost of 33 percent.

It's only possible to send out content through email after establishing an email database. Building a massive email list requires making it extremely easy for readers to subscribe to the list.

Here are some plugins that can help:

  • SumoMe: It offers a list builder, scroll-triggered pop-up, and call-to-actions. It can be integrated with Google Analytics.

  • WP Subscribe Pro: It comes with popup controls, color controls, and ability to integrate with other email marketing services such as MailChimp and Aweber.

4. Implement Social Sharing

Having an audience on social media can help drive traffic to websites and increase conversion rates. It's also worth remembering that social media signals affect a site's search engine visibility. For those reasons, it's essential to make content shareable on social networking sites.

WordPress has numerous options to help boost content shareability.

  • AddToAny Share Buttons: The plugin lets readers share content automatically to Twitter, Facebook, WhatsApp and other social media platforms.

  • Quoteability: This tool allows users to tweet out quotes from the content they're reading easily and quickly.

5. Analyze

The only way to measure the success of your content marketing strategy is through analysis. You should keep track of important metrics like traffic, bounce rate, and page views. After a few weeks of collecting the analytics data, you can establish whether you're making good progress with your strategy.

Google Analytics gathers valuable data related to traffic, social media, and conversion rates. Some of the WordPress plugins that utilize this useful tool to help you gauge your marketing efforts include:

  • Better Google Analytics

  • Google Analytics Dashboard for WP

Content marketing is not a simple matter. But if you know the essential steps to take along with the right plugins to simplify your job, you can achieve tremendous results at a fairly low price. When looking for plugins, remember to consider their star rating, how recently they've been updated, and their suitability for your goals.

The secret to Content Marketing in WordPress

Lisa McNair

Hi, I’m Lisa. I graduated from McMaster University in Hamilton, Canada. I work at WebsUnion, where we mostly use WordPress to develop websites for our clients and do content marketing. I love Wordpress since its easy to use and quick to learn.

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