Tips to Consider when Converting Your Business Logo into Embroidery

 Peter Scully
  Sep 27, 2018

You’ve got a quote, picked your garments and your new embroidered work clothing arrives – but it’s nothing like you expected or were sold. The process of embroidery perhaps isn’t as straightforward and advanced as we would like and this can often result in elements of the design getting lost in translation. There is nothing worse than spending your hard earned money on something that isn’t representative of your business branding. Knowing the pitfalls and common issues associated with embroidered workwear could save you money whilst also ensuring that you don’t make the same mistakes in the future.

Make sure you provide the highest quality graphic

The graphics you send to your chosen embroiderer often have to be enlarged for embroidery purposes and this enlargement causes pixilation. Unlike the graphic you initially send, the graphic on your garment can lack the finer details and can instead become jagged around the edges. In order to avoid this, you must give you embroiderer the best quality graphic with the highest resolution.

There are two types of images you can supply your embroiderer with. The first is a ‘bitmap’ image which is made up of pixels and therefore when the image is enlarged so are the pixels– this is what causes a loss of detail and jagged edges. High resolution bitmaps are a superior alternative for embroidery as these images are larger and are made up from more pixels than a regular bitmap. The pixels in a high resolution bitmap remain small even after enlargement which results in better quality embroidery with more detail.

The second type of image you can send to your embroiderer is a ‘vector’ image. It is likely that your logo or any other graphic design was initially designed using a vector program such as Adobe Illustrator – this means that your design is made up of vectors that will allow your embroiderer to fully understand where particular lines and points of the design are. When vector images are enlarged, the lines and points remain the same just on a larger scale which means there is no loss of quality when it is transferred into embroidery.

Consider the colours and gradients used in your logo

You may have noticed before that the stitching in a line of lighter thread can often appear dotted. This is because there is a negative space left between each thin stitch of embroidery that is more noticeable in lighter colours such as white or yellow. In order to make your embroidered design as flawless as possible, you may need to darken fine lines that are in a light colour.

Gradients in your logo can also create problems with the clarity and quality of your final embroidered design. Whilst coloured threads can be overlapped in order to produce a gradient effect, this can consequently result in a more distorted design with less clarity. If you prefer a more flawless design, the gradient colours should be changed to solid colours instead.

Enlarge any text on your design

Embroidered workwear is often used as a tool to promote businesses, their products or their services and this means that it is of the upmost importance that the text embroidered onto your garments can not only be clearly read, but that it can also be read from a considerable distance away. Text usually needs to be a ¼ of an inch (0.6cm) in order to be readable. Should you require smaller text however, you can use more expensive fabrics such as nylon to achieve this.

Embroidery is a wonderful tool that has many benefits – whether you’re using it to promote your business through brand exposure or whether it is used to compliment a workplace uniform, the possibilities of embroidery are endless. Provided that you supply a high-quality, high-resolution graphic, darken fine lines that are in a lighter colour and enlarge any text, you shouldn’t face disappointment again when having any garments embroidered.

Tips to Consider when Converting Your Business Logo into Embroidery

Peter Scully

Peter Scully is a marketing consultant for Image To Suit You, an online supplier of personal protection equipment, branded work clothing and safety boots based in Enfield, North London.

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