Top 5 Start-up trends to be aware of in 2018

 Nidhi Dave
  Nov 08, 2017

All it takes for a successful start-up is one good idea plus few people who totally believe in that idea. All great and huge companies were once work in progress. Everything starts from the point of its origin. When you have an idea, and you believe in it, you can be among the huge monsters in the market. A start-up should always revolve around the idea of how to impact a customer.

It will not at all be a hype to say that technology is the spinal cord of the present world. Everything is dependent on technology to such an extent that we cannot even imagine doing anything without our mentor-technology. Technology has influenced our lives in both its forms- evolutionary form and revolutionary form. People don't even remember when and actually how technology and its babies( smartphones, tablets, laptops, smart computers, internet, social media, etc.) have seeped into our lives and became an inseparable part of it.

Here are some of the most trending startup ideas that can turn the tables in 2018 as per the recent inclinations of the market:

1. Disruptive Technology:

It’s like when you color outside the defined area without following any set of predetermined rules and yet create something very surprising. It is an innovation that makes considerable changes in the field where it is applied.

Disruptive Technology helps you to tap the untapped market with implementing ideas and strategies that no one can ever think of. It can be in any field.

Being more specific, disruptive technology means when small start-ups wash out big giants in a sense to capture a majority of the market share in the industry by inventing some out of the box ideas, strategies, plans and methods of carrying out a successful business.

A perfect example is Airbnb. Research conducted by STR compared Airbnb lodging to all dominant chain hotels. It has found that Airbnb has double listings as people are now trying new experiences regarding room bookings.

The market is full of clone scripts of well-known business models. As cited in the graph, the success rate of Airbnb has caught the attention of entrepreneurs worldwide and so Airbnb Clone Scripts are highly being deployed to earn massive amounts profit and to rank among the travel and accommodation service providers.

2. Internet of Things (IoT):

Internet of things has revolutionized our lives and the way we work. It has penetrated so deep into our lives now that we have given ourselves entirely in the hands of the ease of work it provides. It connects devices to the internet and has opened up new possibilities of doing any task. It happens as it relates devices to other devices with the help of internet to operate the gadgets even if you are away.

IoT is a real game changer. It takes personalization all to the next level. For example, you can change the temperature of your home even if you are away or at work. A research by Business Insider on IoT projects that there will be a total of 22.5 billion IoT devices in 2021, rising from 6.6 billion in 2016.

3. Automation Services:

Nowadays, being automatic is in trend, and people are falling in love with automatic machines. It will not be false to say that within a few years we would be collaborating with robots. Actually, we have started collaborating in the current scenario! It really makes sense to program a robot to work for us and that too reliably!

One of the examples of automation is a "chatbot.” Chatbots are the latest growing sensations worldwide. A bot can be programmed to carry out the work all on its own that we want it to do. Bots are really easy and cheap to program and utilize. They are in trend to be used for our work for a long time now but they are speedily catching attention in the current scenario worldwide.

We feel that automation has been developed in the recent years, but it is not the case actually. The use of automation dates back to the 1950s-1970s. As per the facts of the survey done by Mc-Graw Hill Company in the middle of 1960s, out of 32000 units 21000 used the machines that were automatic.

4. Cybersecurity:

Cybersecurity is one of the significant artificial intelligence start-up trends now and in the future too. Major data breaches can be fatal, and the big giant businesses may have to suffer massive losses due to it. So securing the crucial data beforehand by being proactive can be the smarter move. Hence, companies and any other institutes opting for security software using AI will be one of the excellent options for start-ups. The security software providers can allow agencies and businesses to take precautions beforehand by detecting data breaches at an early stage and prevent their own losses. So, security providers will be in huge demand.

5. Marketing:

Publicizing your business and your products in any form-digitally or physically should be your focus point. You have to earn people’s attention. You have to be always head and shoulders if you wish to stand out in the market from your competitors. Saying is easy, but its darn difficult to get noticed and stand out in the market.

Currently, interactive marketing has been chosen by businesses to spread the word about themselves. Even the social media marketing is involving the interactions between the companies and its customers. It can also be in the form of games for the customers while turning them into your company's interactive marketing tactics. It totally engages your customers, and they will just have your name in their mind and mouth every time they want to purchase your sort of a product. That means interactive marketing can be in any form.

In the early times, most of the companies felt marketing as an out of budget operation, and it was considered as a liability. But nowadays it is taken as an asset that accelerates sales and profits. Companies irrespective of their size or market share, are now using social media marketing the most. The love for this has continuously been on the rise as its cheaper compared to other forms of marketing which have to be paid heavily. The companies count on the scope of social media to reach a mammoth customer base when weighed with other types of marketing and their scope of reaching customers.

The most eye-catching statistics showcased in Brandwatch says:

  1. 91% of retail brands use 2 or more social media channels
  2. Internet users have an average of 5.54 social media accounts
  3. Social media users have risen by 176 million in the last year


It is exhilarating and challenging to stand out from the competition as there are so many trends emerging in the entrepreneurial world. Don't stay in the ambiguity of what is going on in the market. Get your idea and start the immediate execution. With the digital technology on the rise, the scope for companies and brands to interact and engage with their target market has become abundant. The above-detailed start-up trends will let you put your foot on the market and allow you to strain out the cream profits from the market.

Top 5  Start-up trends to be aware of in 2018

Nidhi Dave

Nidhi is a content and branding strategist who ensures that a consistent brand message is delivered to the audience. She is detail-oriented and multi-faceted, embodying her marketing skills with her vision to identify customer’s needs, precede the best products & services and escalate them to sales.

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