Top 6 Tricks and Hacks to Getting Better Conversion

 Steven M. Mehler
  Nov 09, 2016

You’ve got thousands of visitors coming in, but nobody is actually buying your product? Yup, it happens and it’s a real drag. After all, at the end of the day, it isn’t really about the visitors. It’s about how many sales you make. And so, you’ve got to find ways to change these numbers.

The question is, what? How can you make certain that your numbers improve and you actually start pulling in some customers? There is so much advice out there, what will actually work for you? That’s what we’re going to look at today.

1. Don’t assume your trustworthy

There are plenty of people who simply don’t like buying online. They don’t have to be older either. Even some millennials don’t trust the online marketplace. To convert these people you can’t just rely on having your site look trustworthy.

Instead, you’ve got to make sure you’ve got the right badges – like TRUSTe and BBB. These will show a shopper that when they enter their credit card details, you won’t make off with their information and go on a shopping spree. And that can make a big difference in pulling undecided visitors into long-term shoppers.

2. Target the customers you already have

Far too many online marketplaces are far too focused on getting new customers. Instead, dollar for dollar, it’s a much better strategy to market to the customers you already have, as they cost less to bring back for another round of buying and tend to buy more anyway.

What’s more, if you’ve got happy customers, then they, in turn, will make sure that new customers will find you, as they talk you up to their friends and acquaintances.

3. Target long-tail keywords

Not all visitors are equal. Some are still very much in the browsing stage, while others are looking to actually buy your product. Fortunately, there’s a pretty easy way to distinguish the former from the latter.

What is that, you ask?

Long-tail keywords. These are longer phrases. So, instead of trying to corner the keyword ‘great music’ you would go for ‘where can I buy the latest MP3s?’ You see, the first search is just a browsing kind of search, while the latter one is specifically looking to buy something.

If you can corner those kinds of keywords, then you’re more likely to draw in the customers you need. As an extra bonus, often these kinds of keywords have far less competition.

4. High-quality content

Some people like short content, some people like long content. That really depends on your audience. One thing that all audiences can agree on, however, is that your content has to be high quality. Any spelling or grammar mistakes on your main page are likely to have people decide that you obviously are a slipshod or fly-by-night operation.

So make sure you spend enough time on getting your content in order. Fortunately, there are plenty of tools that can help you in that regard.

  • Hemingway app. This great app will tell you when you’re using overly complicated sentences and structures as well as other constructions that make your text harder to read. By editing these down, you’ll make your text more digestible and will be able to take more people further into your sales funnel.
  • Grammarly. As already said, you can’t have any spelling or grammar mistakes. If you can’t hire an editor, then use the second best thing. Grammarly catches far more mistakes than most other spell checkers.
  • Evo Essay. Even better, get some human eyes to look at your content. A professional editor can find mistakes no program can. Sure, it will cost you a little bit, but sometimes you’ve got to spend money to make money.
  • Readability score. Once you’ve used the services above, throw your text on this website to get a good idea of what you’re doing right and where you can improve your text to increase readability.
  • Yoast. If you’re using WordPress, then make sure you install Yoast. It now not only helps you optimize your content for SEO (which is something that you should obviously be doing) but it will also give you writing advice. What’s not to love?

5. Leverage videos

A video is a fantastic way to give your company a face. And that matters, as buying online is often a far too abstract occurrence. By having a good video that includes people, voices and faces you’re giving your brand a personality and personal appeal at the same time.

That will make it far easier for people to trust what you’re doing and buy from you.

Of course, if you’re going to make a video, do make sure that you do so professionally. Creating a bunch of unprofessional videos will harm your conversions far more than it will help them.

Instead, try focusing on making one outstanding video that sums up the most important parts of your brand and what you’re doing. Then, if you find that that is effective, you can always decide to make another one.

6. Split-test everything

And finally, make sure that you A/B test whatever changes you make. This is vitally important, as this is how you find out if your change improves your website or does the opposite. Some things to note when you’re A/B testing:

  • Test one change at a time. If you test more it is possible that one change affects your negatively and another positively, but you won’t know which is which. That’s not a good place to be.
  • Make sure you collect enough data, for sometimes when you think you’ve got your evidence, it just turned out that it’s based on some outliers, or weird people doing weird things. That is far less likely to happen if you’ve actually got enough people on your website.
  • First, do an A/A test. That means, test the same page twice. Why? Because that’s how you find out if your testing software actually gives you good results. If it ends up telling you that one page is distinctly better than the other, something’s fishy.

Last words

Some people think conversion is an art, not a science. They couldn’t be more wrong. The thing is until recently we just didn’t have enough data to figure out the science. Now, that’s changing. With such programs as Google Analytics and other data analysis software, you can find out what each change does and what your tweaks mean.

And with that information you can steadily improve your conversions. So make sure that you’re tracking your data and analyzing ever change you make. Then you’ll know if you’re heading down the right path, or instead heading into the forest.

Top 6 Tricks and Hacks to Getting Better Conversion

Steven M. Mehler

Steven Mehler is an experienced writer, blogger, SEO specialist and social psychologist that works as an editor at a local newspaper and a freelance writer. Steven also runs his own content agency and is writing a book. He has a long-term experience in writing articles based on blogging, marketing, SEO and social psychology.

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