Top 7 Ways Responsive Web Design Benefits Your SEO
  Jul 01, 2019

Search engine optimization is one of the most, if not the most important components of a website’s success. Being ranked favorably by Google means more organic traffic, which likely will translate into more business for you.

One of the most often overlooked elements of good SEO is the incorporation of responsive web design principles into your site. Mobile phones, for instance, account for more than half of all web traffic Search engine optimization is one of the most, if not the most important components of a website’s success. Being ranked favorably by Google means more organic traffic, which likely will translate into more business for you.

It makes your site easier to navigate for a variety of users

Just because your website is easy to use and navigate on a desktop or laptop, doesn’t necessarily mean it will be on other devices. As previously stated, more than half of global web traffic comes from mobile devices, which means the experience of mobile phone users on your site is not something to overlook.


The reason for incorporating responsive design into your site boosts your SEO in this regard is because Google tracks the time users spend on a page. The more time spent, the higher quality Google assumes the page is, the better the ranking it will give it.

Responsive design increases page load times

Different pages will load at different speeds on different devices, and this is especially the case if no responsive design has been incorporated into a site. Page load time is a well-established Google ranking factor, so you should want your pages to load as fast as possible, on as many devices as possible.

If a page loads fast, Google is much more likely to favour it in the rankings, it’s as simple as that. It makes sense since faster loading pages are what internet users want. Moz, an SEO giant, has a number of tips and tricks for improving load time.

Less bounce

Bounce is the rate at which visitors leave your site, and people will navigate to and away from your site for a variety of reasons. The issue mentioned above regarding page load time is one thing that will cause your visitors to quickly navigate away, as will layout that makes your site difficult to use.

Responsive web design, among other things, will optimize page loading across devices and will tailor page layout based on the device being used - both of which improve bounce. The fewer people you have arriving to, and then promptly leaving your site, the better Google will rank you.

It cuts down on duplicate and redundant content

Responsive web design helps you get around the issues of duplicate content caused by having multiple sites for different devices. One alternative to responsive design that many people pursue is to create a different site for mobile. One site loads when a visitor accesses it via their phone, and another when traffic comes via a laptop or desktop.

The problem here is that people usually have the same site displayed in terms of actual content, which Google views as duplicate, and the site is penalized for it. Responsive design means you only have one set of content out there, it is just displayed differently to different users.

It promotes sharing on social media

People are only really inclined to share something on social media if they think their friends and peers are going to find it useful. A clunky, slow-to-load, counterintuitive page is likely not going to be readily shared.

Incorporating responsive web design increases the chance that users (especially mobile users) hit that share button, or spread the word on their social media. While not directly conducive to a better Google ranking, it can drive traffic to your site, which Google takes notice of.

Google likes it better

This one is actually quite straightforward. Beginning back in 2015, Google announced that it was modifying its algorithm to include a “mobile friendliness” quotient on SERPs. This was because, as has already been previously touched on, an overwhelming amount of web traffic now comes from mobile devices.

The bottom line here is: Google likes responsive websites and responsive design. There is no angle or an ulterior motive at work. Google is not trying to incentivize responsive websites for any reason other than it is what users want. At the end of the day, what’s good for users is good for Google.

You get better backlinks from it

Backlinks are now one of the most important aspects of good SEO. In fact, many SEO experts consider link building to be the foundation of SEO strategy. The higher the number of authoritative and websites that link to your site, the more favorably Google ranks you.

Links from other sites are interpreted as evidence of your site’s quality. If you have multiple sites for different platforms and, therefore, multiple domains, it’s hard to focus on just one site. Building links on a single domain increases visibility in the SERPs. It is also just more feasible to concentrate your efforts on one site at a time.

With so much web traffic now coming from handheld devices like tablets and phones, responsive web design should be considered an absolute must for modern businesses. It takes some work and some know-how, but hopefully, the above 7 benefits have been enough to convince you it is worth your while.

Top 7 Ways Responsive Web Design Benefits Your SEO

Simon is a digital marketing expert.

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