Top Logo Design Trends in 2019

 John Tie
  Feb 17, 2019


Logos are, arguably, the most recognizable and hence most important component in branding. With the tools available today and an abundance of talent which has been magnified thanks to outsourcing, which has allowed talent in any part of the world to work in pretty much any market, designing an attractive logo is not a great challenge anymore. What is challenging though is to make a logo that sustains and universally becomes synonymous with not just the brand but also the product. A logo for the ages!

Every once in a while, certain trends become popular, especially with technology making newer things possible and fashionable; hence necessary. Newer realities also give birth trends, trends which are born more out of necessity than innovation. We have seen the prevalence of certain trends in logo design in recent times which will continue to be popular in 2019, while there will be a few new trends too.

  1. Responsive Logos: Responsive logos as a trend will not just continue, they are pretty much going to become the norm. The world now exists and works on a variety of screen sizes and responsive logos, which can adapt to changing screen sizes and resolutions are but the logical step to take. A fully scalable logo though presents its own unique set of challenges and off course, usefulness. Unlike normal logos, dynamic logos must have that central element which is at the core of the logo. In essence that makes the whole logo almost like a derived symbol, not unlike the Chinese alphabets, or Hanja (Kanji if you are in Japan) as they are called. The Chinese script, which is also used by the Japanese language, is pictographical instead of the phonetic scripts used in most languages. Which means that every alphabet is both a sound and also a word, and words are generally composite images of two or more pictographs (symbols) which will almost always give the meaning of the word, even if you don’t know the word itself. Well, coming back to responsive logos, each Hanja has a central element. These are called radicals. So, regardless of how complex the alphabet is, and how many layers it has acquired in later avatars, you will always be able to identify that base radical. In the case of responsive logos finding that central element is crucial. For Google, it is the small “G” in the colors of Google, for Lacoste, the small green crocodile etc.

  2. Sustainable Designs- As I had stated in the beginning of the piece, regardless of the technology and talent available, the challenge remains, the challenge to design that “timeless logo”. Something that will be so simple and yet so evocative of an idea or product that it can become an icon in its own right. Logos like Nike or Apple have hardly changed over the years and have successfully stood the test of time. That has also meant that while brands like these have rebranded, it has never been as drastic as some others. If you look at such timeless logos, the thing that strikes you in all of them is the absolute simplicity of the logos. In terms of design, they are totally scalable and yet never change their core characteristics, which increases their recall value. Brands are increasingly moving to simpler logos which they believe will be more sustainable in the long run. Case in point, Amex, US Open and Carlsberg.

  3. Elevated Negative Space: The use of Negative Space has caught on significantly recently. The trend will continue in 2019. Maybe it is due to the hidden symbology in logos like FedEx! Maybe the designers have only recently started reading about the adventures of Robert Langdon! Or maybe the Freemasons have infiltrated the design world! Who knows, but what is definite is that this is a trend that is here to stay. Usage of elevated negative space has several advantages, like for instance the usage of the logo as the central theme of the homepage or the first fold of the page, with a handy attractive collage depicting the brand or company in the background. Or being able to add colors and tones to the negative space for a campaign.

  4. Gradients: Nothing really goes out of fashion. Things just go away to hibernate for a while. It’s true in fashion and it’s true in designing as well. Hence we have seen a return of gradients in a rather strong way. Gradients are an excellent way to play around with a brand’s/company’s color theme. Most brands can be identified with a certain color. For instance red for coke and green for Animal Planet. In fact, the logo of Animal Planet is a perfect example of how effectively gradients can be used to create the perfectly representative logo.

Logo Design

There are off course a few other trends that will in all probability be quite popular in 2019. I have chosen the 4 that I felt would be the most influential. Off course, this article or any other article cannot show you which trend to follow if you are looking to get a logo made for your business or venture. The call ultimately will have to lie with designer, who will give life to your vision. However what you can do though is think about what your brand represents and accordingly decide which route you would rather take. This exercise will be especially beneficial if you are not sitting with a designer yourself and are instead looking to hire a graphic designer online to design your logo. Now while hiring a designer online, even from abroad like India or Eastern Europe, will reduce your costs and might even open a fresh talent pool for you, but your brief then becomes all the more crucial. You must know what you want so that you can make the designer see and share the same dream. Remember, regardless of whether you are starting a small venture from your family’s garage, or you are rebranding a recent acquisition, your logo needs to be spot on, and one for the ages.

Top Logo Design Trends in 2019

John Tie

John Tie works for Virtual Employee, virtual employment agency, offering affordable and scalable remote staffing solutions for mainly Small and Medium Businesses (SMEs) around the world in over 150 domains. He is a versatile tech writer and loves exploring the latest trends about outsourcing offshoring, remote staffing, virtual employment.

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