Visual Content Marketing: Maximize Interaction of Your Digital Efforts

 Alfred Stallion
  Aug 07, 2018

A picture is worth a thousand words…

Or in this case a thousand clicks and shares!

It has been proven over and over again that content filled with interesting visual elements, specifical images, gets more click, likes, and shares in the online world.

And it does not end with that— visual content makes your audiences stay on your site longer. People just can’t help getting drawn towards a visually-appealing content. And this is why you need to try visual content marketing NOW if you wish to see some success on your digital efforts.

Here are a few tips on how to use visual content in order to maximize your engagements and interactions:

Add Visuals In Your Blogs For Social Media Engagement

Blog posts are one of the most powerful and popular mediums of engaging audiences through content. But, the factor that contributes mainly to their strength is their worthiness of sharing.

Now, if you wish to engage audiences for your next blog, you need to make sure that your posts can be easily shared across social media platforms, giving it the exposure it needs. In addition, you will need to tailor your blogs for relevant audiences and connect with those people who read and commented on it.

Posts that have images produce 650% higher engagement than a text-only post. Adding visual content not only allows your audience to better understand your messages quickly, it also helps in better retention of information.

Optimize Images For Seo

Did you know?

Images that you use have a significant role in SEO?

A lot of people are not even aware that images can be optimized for search engines and it is quite easy.

All you need to do is make use of your targeted keywords in the title, file name, description and alt text of the image. Ensure that the image dimension matches the size of the image being displayed. Reduce the file size in order to have quick loading and add captions for easier page scanning.

Even though they will not be displayed on your site or social media pages, these will be read by search engines and factor them in when doing search rankings.

Use Relevant Images In The Right Size

Using gorgeous images taken by professional photographers can help in lifting the look of your site. But you can do it too and use the images, just make sure that they are clear.

If you can’t use your own images, then try to avoid stock photos and try sourcing genuine-looking images from Pixabay or Flickr.

Furthermore, do not make the mistake of using a particular image just because it is eye-catching. Remember to add visuals that go with the rest of your content on the page. Avoid using images which can add confusion and give any misunderstanding with your audience.

Aside than that, you also need to make sure that the images you choose are the right size. Using large images can increase the loading time of your webpage which is a huge no-no. If needed, resize images before you upload them so that they will be properly displayed.

Incorporate Different Types Of Visual Contents

No two individuals are the same. Thus, different individuals will react to your visual content differently. And this is why it is important that you figure out what kind of content will best resonate with your audience.

Start by creating various types of visual contents like images, infographics, videos, comics, graphical data, quote cards, GIFs, memes, slideshows and more. Publish these to your social networks and depending on the kind of response that you receive, you will have a better understanding of what works with your audience.

Obtain And Provide Authorization For Visual Usage

A visual that is created by you is the best option if you are going to use it in your site or blog. You can also commission a professional image or Video Production Agency in Sydney

But for most people, it is not always possible to use our own visuals. In this case, if you wish to use images from the Internet, then make sure that you obtain permission to do so and make sure that you mention where you got the images.


Whether it is images, GIFs, videos, slideshows, infographics or any other type of visuals, there is no doubt that visual content is all about the hype right now. And using the right visuals can help in gaining engagements and interactions, so try them out now and prepare for success!

Visual Content Marketing: Maximize Interaction of Your Digital Efforts

Alfred Stallion

Alfred Stallion is the writer of this article. He is a regular contributor at many sites and mainly focuses on business-related topics. He also writes for a site which is a Video production company in Melbourne.

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