Why Your e-Commerce Website Needs an SSL Certificate?

 Priya Chaudhary
  Jul 12, 2018

Introduction

SSL stands for Secure Socket Layer. It refers to the protocol that helps in putting together a safe and well-guarded encryption between the website and the internet browser. When you shop on an e-commerce website you must have stumbled upon some security measures. You might have been asked to enter your mobile number or some other information which makes it easier for the system to verify your identity and protect your account from being accessed by somebody who is not authorised to. You go through these processes mostly when you are making a payment through your debit or credit card or some other online wallet. You might also see an SSL certificate when you try to login to a website or enter some important information into its database.

Customer's concern

E-commerce website designers will vouch for the fact that even today, when everything has gone digital, a large section of the consumers are wary of sharing their private data online. They are worried about the fact that their data might get misused. They have every right to have concerns as there have been several instances where people have lost a large amount of money due to fraudulent activities happening as a result of those frauds laying their hands on private data of users such as bank account details, credit card number, and password etc. These things continue to happen although the number of these incidents has reduced due to different companies and security agencies coming up with technology and methods that have further tightened the security measures taken by websites and other digital platforms.

What does an SSL certificate do?

Secure Socket Layer enables a secure connection between a website and the server, so that when a user is transmitting some sensitive information to it, there is no chance of it getting leaked to a third party. E-commerce website designers take all the necessary measures to make sure that the data remains safe and remains between the client and the server. You can find out whether a website has an SSL certificate or not by looking at the address bar (which should be green) or a lock symbol displayed by the browser. A website that has an SSL certificate will have its URL starting from https:// instead of HTTP://. That should give you a fair idea about how secure the website is.

Importance of SSL certificate in the E-commerce business

Every website designing company in Gurgaon, Delhi and all over India these days, big or small, makes sure that the website he is designing has an SSL certificate as, without it, it cannot have potential customers coming to it and buying stuff from it. Even if the customer buys something from a website that does not have an SSL certificate and the sensitive information it provides gets misused in some way, the website, along with the customer, can land itself in some big trouble. It is inevitable for e-commerce websites to ask for the customer’s details so that they could be verified and their payment can be processed. So, it is important for these websites to ensure that their customers’ data and information remains safe and does not get misused.

Conclusion

Though the e-commerce maker is booming, it has a long way to go before it can get a large number of customers, who shy away from it, under its fold. With the ever-evolving technology, security risks are bound to get minimised in the near future but even today, these websites have to do their best and secure their system to their maximum potential so that their customer base continues to grow. The customers are most worried about sharing their debit or credit card details as if it gets in the wrong hands, it can be severely misused and they can lose out on a lot of money. All the important details about your card get into the system and if there is no SSL certificate, it can leak out to some other server. If you are using a third-party server for payment such as a PayPal or a PayTM, you can be slightly sure about the safety of your data, as a verified and well-recognized third-party server is secure enough to make sure that your data remains safe. Apart from online payments, people also need to be made to feel safe when they are entering information required to log in such as their name, address and other details.

Why Your e-Commerce Website Needs an SSL Certificate?

Priya Chaudhary

I have 5 years of experience in Digital Marketing and Blogging. I love this work. I want to learn more and share my ideas on different topics.

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