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The Neuroscience of Investment Behavior

 Dr. Helmut Henschel
  24th-Dec-2009
Description: Behavioral Finance shows, that in conflict to Modern Financial Theory, we do not always behave rationally. Most of our action is governed by the subconscious, by emotions. There is no rational behavior without emotions. Knowing about emotions can help to control and employ them for better investment decisions. Behavioral Finance -a supplement to modern finance theory, analysis of human behavior for better forecasts and decisions.
Views: 2336
Domain: Medical
Category: Biology
Contents:
Dr. Helmut Henschel,

Beyond Behavioral Finance -The Neuroscience of Investment Behavior
Johannesburg, Nov. 15, Cape Town, Nov. 17 2005

Bullet Points

Behavioral Finance shows, that in conflict to Modern Financial Theory, we do not always behave rationally. Most of our action is governed by the subconscious, by emotions. There is no rational behavior without emotions. Knowing about emotions can h ... See more

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