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Marketing communications process on the pharmaceutical market

 Bogna Pilarczyk PhD
  26th-Feb-2018
Description: The issue of marketing communications is currently generating growing interest among researchers and entities operating on the pharmaceutical market.
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Domain: Medical
Category: Biotech/Pharma
Contributing Organization: Tamer Salah
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Prof. Bogna Pilarczyk, Ph.D.
University of Economics, Pozna , Poland
0048 61 8543772
b.pilarczyk@ue.poznan.pl

Marketing communications process on the pharmaceutical market
Summary
The issue of marketing communications is currently generating growing interest
among researchers and entities operating on the pharmaceutical market. The unique nature of
the product, i.e. a medicine that supports or sa ... See more

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