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The Promise of Personalized Medicine Is Exciting, but Barriers Remain

 Neal Learner
  1st-Oct-2008
Description: Personalized medicine has moved from concept to reality, as more pharmaceuticals are coming to market. Some say this paradigm shift will revolutionize medicine others that widespread adoption faces ROI obstacles. The old blockbuster model is probably going the way of the dinosaur.
Views: 1800
Domain: Medical
Category: Biotech/Pharma
Contents:
DRUG BENEFIT NEWS The Promise of Personalized Medicine Is Exciting, but Barriers Remain, Along With Questions About How to Achieve an ROI
May 16, 2008 By Neal Learner Managing Editor nlearner@aispub.com Personalized medicine has moved from the realm of concept to reality, as an increasing number of pharmaceuticals are coming to market with genetic tests that purport to determine how and if an indi ... See more

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