Posted on: 16-Jan-2008
Page Views: 1782
How to increase your patient base
to bring in more billings.
The puppy dog sale is one of the oldest selling strategies known. The idea is that the deal will be sealed much more easily if they take the puppy dog home for a trial period. Its evolution in technology goes back to the days when RCA was trying to insert color television into the mainstream. Surprisingly, their best penetration was coming from a small store in a tiny town in the mid-west. It wasn’t
So how does it work for the doctor trying to develop their practice into a larger patient base? Probono work is one of the best ways to approach this. But you can’t do it in a foreign country. You must do it locally. One doctor I know donates two days a year to her church. At church festivals, sees patients free of charge and answers their questions and an occasional treatment. Some she never sees again. But many become patients for life. Another version of the same thing, reaching out to small companies and organization with an offer to give a health talk and then offer for a free 1st evaluation. In both cases the free treatments lead to thousands of dollars of future billings for each new patient gained.
Your new patients win because they have developed an relationship with someone they can trust. It’s not just about a free treatment. It’s about finding a good doctor from the myriad they can find in a listing. Of course, this assumes you are good at what you do and can thus, develop this trust.
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