Maxims: The underlying principles and purpose of their leaders govern the outcome of all medical practices and businesses.
Posted on: 05-Feb-2008
Page Views: 1826
Are you a doctor, business professional, or both?
You may think you are one or the other, but in reality you are both. It’s a thin grey line between both and the way to navigate it successfully is by sticking to your principles. If you compare leaders you admire to those you despise, invariably the primary difference will be in their principles. Principle-oriented leaders are often unpopular in good times and may be seen as ‘boy scouts’ by the unprincipled. But in the end they will shine in hard times and always last over the years. The unprincipled, like those at Enron will eventually be brought down.
Fortunately for everyone, doctors are among the most principle-oriented leaders. This is in part due to the Hippocratic oath, but more because they typically get into medicine to help people and not to make money. Another good example is in the suppliers. Companies like Varian Medical Systems do not develop great products to make lots of money. Developing great products can only start with the recognition of a great problem. You don’t go in search of money to extract from customers, you go in search of their aches and pains and then offer a cure. Money is only the outcome of the process. This is the
The bottom line is that most markets are reasonably efficient, so serving the patients’s agenda will always win over your practices’ or their insurance company’s agenda.
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.
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