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Maxims: Winning Shootouts: First to Market versus Right to Market.

Posted on: 22-Jun-2010

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How do you win a shootout? Wyatt Earp is reputed to have answered, "Fast is fine, but accuracy is final." Yet, the idea that the fastest gun always wins persists today in business mythology. It’s called first-to-market, and it is a power-point fiction. Right-to-Market is always far more important than first-to-market . . . which often becomes Crap-to-Market. How to you get it right? . . .

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