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Maxims applied: Intel's entry into SSD's and why you want an Intel solid state drive inside your next laptop.

Posted on: 25-Sep-2009

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Needs, Wants, Benefits, and Features: the 4 essential marketing characteristics of any product addressing a buyer. Here's a great example of the marketing challenge they present and the potential opportunity when you find a market that has them out of whack, as in this case where the SSD market stumbled because marketeers addressed wants rather than needs . . . they allowed HD vendors to set the buying agenda in consumer minds.

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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