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Maxims applied: Splitting Intel's Atom: is it fundamentally true that it will lower margins and does it matter?

Posted on: 23-Mar-2009

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Summary

Itís pretty simple math: entering a business that has lower margins has to lower a companyís overall margins. But, do shareholders award for higher margins or higher earnings? So whatís the strategic view behind Intelís Atom? The answerís simple . . . also, the role Apple's iPhone plays in Intel's strategy.

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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