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Maxim: There are no rules without exception - how Novellus turned Applied Materials

Posted on: 15-Jul-2008

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Maxims are guidelines and often contrary. This maxim shows how a master, Bob Graham, broke one rule, applied another to take Novellus from a staggering start-up to the great company it is today. -- dan

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weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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