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Maxims applied: Know the difference between selling and offering for sale.

Posted on: 17-Feb-2009

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Knowing the difference is one of the most important metrics of an effective sales force. Most salespeople just offer for sale, entering your order on the computer and printing out an invoice so they can claim their commission. At Wal-Mart they are definitely just offering for sale. But when you walk into a high-end store they are selling. The difference is subtle, but it can make all the difference in the world to your profits.

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About weQuest:
weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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