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Maxims applied: Toyota's brand fumble that cost it mindshare leadership.

Posted on: 04-Mar-2009

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The fundamental principles broken are that you donít deviate from your brandís position or your core principles and that you keep your focus on customer value, not meeting arbitrary numbers. The result is that Toyota had its first loss in decades; will likely have its first layoffs since 1950; and it cost the companyís top management their jobs. Now this has been a great management team -- proving that you are only as good as your next act. So where did they go wrong?

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weQuest's are written by G Dan Hutcheson, his career spans more than thirty years, in which he became a well-known as a visionary for helping companies make businesses out of technology. This includes hundreds of successful programs involving product development, positioning, and launch in Semiconductor, Technology, Medicine, Energy, Business, High Tech, Enviorntment, Electronics, healthcare and Business devisions.

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